£24.50
Looking for a natural mascara that gives your lashes gorgeous length and definition? The Fruit Pigmented® Ultra Lengthening Mascara in Dark Chocolate is formulated with rich natural pigments from cocoa, black tea, and berries to give your lashes a soft, natural brown finish. Perfect for everyday wear, this cruelty-free mascara separates and lengthens without clumping, flaking, or smudging.
Enriched with nourishing ingredients like Provitamin B5, Vitamin E, and plant-based proteins, this clean mascara conditions and strengthens your lashes while enhancing their natural beauty. The slim hourglass wand ensures every lash is coated from root to tip for a lifted, wide-eyed look.
✨ Why You’ll Love It
Natural chocolate brown pigment for a softer, everyday lash look
Lengthens and separates lashes without clumps or flakes
Water-resistant formula for long-lasting wear
Infused with lash-loving botanicals and vitamins
100% natural, cruelty-free, and free from coal tar, teflon & harsh chemicals
🌱 Key Ingredients
Cocoa & Black Tea Extracts – provide rich natural pigment
Provitamin B5 – moisturizes and strengthens lashes
Biotin & Vitamin E – support lash health and resilience
Seaweed & Plant Proteins – condition and nourish
📏 Size: 0.35 oz / 10 g
🪶 Finish: Natural, defined, lengthened lashes
🌍 Made in USA | Cruelty-Free | Suitable for All Skin Types
Hold the mascara wand flat against the roots of your lashes.
Wiggle upward to the tips for even coverage.
Apply a second coat after a few moments for extra length.
For maximum effect, curl lashes before applying.
Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (from Coconut), Glyceryl Stearate (from Coconut), Brassica Campestris Aleurites Fordi Oil Copolymer (from Rapeseed & Tung Plant Oil), Theobroma Cacao (Cocoa) Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (from Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum, Xanthan Gum, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (from Coconut), Phenethyl Alcohol (from Roses), Dehydroacetic Acid (from Solandra Flowers), Benzyl Alcohol (from Essential Oils).
May Contain: CI 77499, CI 77491, CI 77492
Q: Is this a natural mascara?
Yes, this mascara is made with natural fruit pigments and botanical ingredients, completely free of harsh chemicals.
Q: Will it smudge or flake?
No, the formula is designed to be smudge-resistant, clump-free, and long-wearing.
Q: What color is “Dark Chocolate”?
It’s a deep brown shade that gives lashes a softer, more natural look compared to black mascara.
Q: Is this mascara cruelty-free?
Absolutely – like all 100% Pure products, it is cruelty-free and toxin-free.
Category: 100% Pure, All-Day Wear Mascara, Clean beauty, Clean beauty tools, Cruelty-Free Mascara, Eco-Friendly Beauty, Fruit Pigmented Mascara, Fruit Pigmented® Ultra Lengthening Mascara, Lengthening Mascara, Long Lashes, Make-up, Mascara, mascaras, Natural Lash Care, Natural Mascara, Non-Toxic Mascara, Nourishing Mascara, Organic Makeup, Plant-based makeup, Smudge-Proof Mascara, Sulfate-Free Mascara, Ultra Lengthening Formula, Vegan Mascara, Volumizing Mascara
Type: Make-up
Vendor: 100% Pure